Case Study: The creative curve
PROBLEM: The world we live in today has a hard time understanding what it takes to pursue their creative dreams. With an all access guide to stories and advice behind some of the world’s top creative geniuses, Allen Gannett needed help executing his marketing strategy to launch his vision for this book worldwide.
SOLUTION: I worked alongside Allen to develop a holistic strategy and achievable action plan to reach key performance goals for the book launch. I helped coordinate and execute all elements pertaining to Allen’s marketing, content creation, event logistics, scheduling, and speaking opportunities. I also handled research for podcasts, guest blogs, newsletters, and influencer outreach appearances.
RESULTS: With the help of my strategy and implementation, Allen participated in a highly successful nationwide book tour, grew his LinkedIn audience by over 20,000 followers, and reached 400K+ subscribers through features on PRSUIT and the Morning Brew newsletter. Allen secured a talk at TEDxGeorgiaTech, sharing how to “Engineer Creativity” to the sold-out, day-long conference.
Beyond just TEDx, Allen has been featured by CNBC, Forbes, Cheddar, & Fox.