Evolving, Notching Down, and Focusing…

Welcome to BW Missions

It’s funny. 

Everything we’ve done the past few years perhaps was just the initial building blocks. Now it’s time to build on top of them. For the next few decades.

We’ve preached building brands. Not just for ourselves, but for our clients. Yes, we have established a strong foundation with a clear brand message to help others belong and turn experts into thought leaders.

However, things are starting to change. The tide is turning with our focus as a company. Not with the brand, but with the product evolution to stack on top of the brand. 

To succeed, we are highly focused right now on our product, our clients, and the services (that we see as products). The thoughts aren’t so much anymore around our higher order message we are delivering to those who interact with us, but more so around the question of:

How do we deliver the best experience possible to those we engage, meet there needs week in and week out, and continue iterating and building products to support the infrastructure of the thought leadership community? 

As we’ve been in business just 2.5 years, have built a team of 6 full time (hiring for our 7th soon and 8th soon after), I’ve started to think about the product side of the business. How can we create new products to best serve our customers (speaking, tech, publishing, a digital products arm, and more). 

We want to truly serve our clients at every step, and our vision is big, and is going to take awhile to get there, but being able to think in that direction comes with both beauty and great challenge ahead. As a thought leader, and as someone building their own company, with their own message to have an impact, it’s important to think about the following:

  1. Do I have a clear brand message people can engage with for the long haul?
  2. Do I have a vision with a product line that can meet them at every step of their journeys?

While our journey may be different from yours, the way we think about what we are building and why we are building is ever more important. Keep the focus, keep the why, and keep pushing.

Featured Mission

A couple of months ago, our new VP of Client Strategy and Success, Ashley Merdinger began full-time. 

Over the last several months, Ashley has jumped in full swing and has been an integral force behind developing new and improved strategies to support our client’s missions, and internal frameworks that advance our company culture.

I discovered Ashley after reaching out to Business and Leadership Growth Coach, Mark Green, who worked with her when she was the National Marketing Manager for ZogSports, where she led client generation and customer acquisition for all 6 markets (NY, NJ, DC, LA, SF, SJ). 

Ashley has been a team player at every step so far, instilling confidence in our clients through her strategic thinking prowess, and consistent collaborative efforts. She has demonstrated already that she is one to push the boundaries of her mind and inspire others to elevate their way of thinking. She is a true problem solver, passionate about bringing multiple solutions to the table, and finding and building different paths and journeys to arrive at the destination.

The entire BW Missions team couldn’t be more excited to officially introduce her to the forefront of leading our clients where she is already stirring incredible impact for our clients and our team. 

Where We’re Hanging Out

How I Manage my Time:

Finding more effective ways to manage your time is one of the greatest gifts you can give both your startup and yourself. Chase showcases how as a Founder he optimizes professional and personal growth by managing his time.


Everyone’s on it. Seriously. Clubhouse is an audio-based social media app that hosts people from everywhere to share stories, insight, and ideas, and deepen networking relationships and meet new interesting new people around the globe.

Basically, you can jump in and out of different chats, on different subjects, in something akin to a live, free-flowing podcast. You can simply listen or choose to throw in your thoughts. Imagine a cocktail party or, clubhouse.

Constraints are the Hidden Source of Innovation:

“If we only had a bigger budget, we could build the prototype we envision.”

“If we only had Macs we could make better designs.”

“If we only had to send our status reports once a month we’d get so much more done.”

“If we only had a willing partner in HR we’d have better candidates for our teams.”

You’ve heard it all. Jeff’s article uncovers the solution to unlocking these constraints.

Are you Utilizing the Varied Talents of the Individuals in Your Organizations?

A few weeks ago, Luke Cooper opened up about his own journey with diversity and how to build better companies through fostering a broader discussion within the company and beyond.

In Case You Missed It

Creating Your Own Version of Leadership [For CEOs]

On the path to becoming a thought leader in a C-level position, you not only take on a remarkably diverse range of professional roles leading up to executive position, but you’re expected to excel in each and every one. Excelling isn’t just a matter of profit margins or KPIs, but rather how you show up for the people who have invested in what you do.How do you succeed in this? It’s not as easy as it might seem. 

Full article here!

New Podcast Episodes

Dylan Gambardella & Justin Lafazan: One Brand Architect Away from Creating Momentum

Justin Lafazan and Dylan Gambardella believe that entrepreneurs can and should control their own destinies. That’s why in 2014 they started NextGen: to empower entrepreneurs to design the lives they want to live and achieve their purpose. They believe entrepreneurship is really, really hard and as Co-Founders and CEOs of their own lives, they know this all too well. But they are driven, driven to help entrepreneurs overcome the obstacles that get in the way. Their business helps energize entrepreneurs on their path to freedom and success.

Mike Porath: One Story Away from Creating The Mighty

Mike Porath believes in the power of stories, the strength of communities, and the beauty of the human spirit. He learned the craft of storytelling as an award-winning journalist and executive at ABC News, NBC News, the New York Times, and AOL.  

They created The Mighty to help people find each other and share their experiences around their own health challenges. They began with 3 stories a day, and 5 years later they have over 3 million members. Their stories have been viewed over a billion times and through research with Harvard University and others, they have shown that they are having a real impact, and they are improving people’s health outcomes while getting so much insight on how people experience more than over a thousand health conditions.


Chief of Staff (COS)for Brandon Green Chapter 2 Ventures

Brandon Green Chapter 2 Ventures creates possibilities and makes them a reality by helping entrepreneurs build wealth through investment and learning opportunities. 

The organization firmly believes that when you clarify your vision, learn to love the journey, and craft the positive impact you’ll make in the world, anything is possible. They also believe you need a plan and resources to make it all happen, and their focus is on helping people create and act on those plans.

Brandon is looking for a full-time Chief of Staff to support him in driving various projects to completion.To learn more and apply, visit here!

We’re Hiring a Content Operations Associate!

BW Missions seeks a full-time Content Operations Associate to assist our Director of Content & Communications (who is a future Broadway Star) in this fast-growing company helping turn experts into thought leaders so they can stand out and drive their missions forward.

We are looking for someone who learns quickly; thrives in a fast-paced, remote working environment; is kind, reliable, forward-thinking, and extremely detail-oriented; and goes the extra mile for the team and clients alike. 

To learn more and apply, visit here!


The Collision: Marketing Systems x Sales Processes with Morgan Ingram and Marty Ringlein

Join our Founder, Bryan Wish along with 3x LinkedIn Top Sales Voice Morgan Ingram and entrepreneur, product leader, and investor, Marty Ringlein for a clubhouse event on marketing systems and sales processes. Guaranteed fun. 

When:Feb 3, 7 PM ET
Join event here!

What We’re Absorbing

HBO doc: Tiger, a two-part documentary offering a revealing look at the rise, fall, and epic comeback of global icon Tiger Woods. 

ESPN Doc: The Last Dance Michael Jordan unfolded.

Book: The Body Keeps the Score by Bessel van der Kolk, M.D. 

Film:A Promising Young Woman (starring Carey Mulligan and Bo Burnham, written and directed by Emerald Fennell)


What are you absorbing? Let us know here!

The Pathfinder
Leah Walsh

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