Welcome to BW Missions
Have you ever felt like the most uneducated person in the room? The jack of all trades, master of none? You ask questions to sound intelligent, and you probe to keep the conversation going, but fail to provide insight to your opinions and perspectives to better connect and empathize with others?
That’s how I’ve felt for a lot of my life.
At the beginning of the year, I set up a project management board on Trello and called it, “Becoming Interesting.”
My columns across the board labeled: Books, Movies, Shows, TED Talks, People to Follow, Articles, Songs, Podcasts, Events & Organizations, were in place to ensure that 2020 was going to be my year…
My year of “Becoming a Renaissance Man.”
I’ve always struggled with growth because it has been predominantly measured on a professional scale.
The irony, though, is that building a business grows you in a lot of ways, pushes you outside of your comfort zone, and becomes an area of comfort to take risks within.
But, growth doesn’t always work that way, and that’s what has held me back at times from educating myself within new areas. I think about the opportunity cost where my time could be better spent and where I can see clearer returns.
Does this resonate with you? What does growth actually mean anyways?
Up until the pandemic, I was doing improv classes, taking salsa lessons, cooking a ton, reading books such as The Laws of Human Nature, and then developed a bit of a meditation and yoga practice. I loved the feeling of growing and expanding in new ways, yet still remaining productive. Then, with the pandemic, I doubled-down again, went into survival mode and ensured everything I had worked so hard for could remain and continue to grow.
8 months later, from the reflections on my trip in Asheville, Sante Fe, Taos, and Boise, Idaho, I realized as I’ve had some time to take my foot off the gas from full throttle to a check-in on autopilot is how the lack of growth at times personally, spiritually, relationally, educationally, politically, and culturally, impacts me in ways more than I realize.
Takeaway: When we make growth one dimensional, it can come at the expense and neglect of other important areas in our lives.
While I realize at different times of our lives different priorities are more present, I’ve come to the conclusion and realization that we should really think about where we as individuals want to grow, without comparison to others, to better connect, relate, provide new perspectives, and ultimately help the other people around us also grow.
Today’s Featured Mission
Dan Berger is an American-Israeli entrepreneur and investor. He is the Founder and former CEO of the Washington, D.C.-based Social Tables, which was acquired in October 2018 by Cvent, a Vista-backed company, for a reported $100mm.
Dan has been recognized as an industry and tech leader by BizBash, Catersource, Washingtonian, MeetingsNet, and other publications. He is the recipient of the Pacesetter Award from the Events Industry Council, and was named one of the most influential leaders in the meetings industry in Successful Meetings for two years in a row. Dan founded the Capital Tech Coalition, a #dctech advocacy group, and the Georgetown Tech Alliance’s DC Chapter. He is an active member in YPO.
I met Dan back in April during the height of COVID-19 when we started working together. As I’m writing this, I’m actually out in Boise, Idaho visiting him. For the past few days, Dan has been my up-close case study for how CEOs who’ve recently exited spend their earnest hours.
So far, our time has been spent amongst the great outdoors in the mountains, and in a quaint home enjoying the simple pleasures of life.
I admire Dan’s way of life and what he values right now. Now, I am trying to find a home in Idaho (just kidding… kind of).
In Case You Missed It
Transferable Skills Everyone Should Have
The key to creating limitless possibilities for yourself all lies within the relationships you build and the transferable knowledge you accumulate.
Professional relationships help open doors to opportunities, and transferable knowledge—skills like adaptability, organization, communication, critical thinking—will make you an irreplaceable asset.
What college should be teaching is how to map out your future, discover opportunities that will build upon your knowledge base, and create relationships that expand your network. These are the building blocks of professional success, and better yet, they’re transferable.
Read the full article here!
Brands > Products Part I [A Checklist for Identifying the Difference]
Over the past three years, we have been able to work with many industry leaders, founders, and CEOs who have built very successful businesses.
The common thread between these leaders is that they have been heads down, in the trenches for years building their businesses to support their teams, customers, and families. However, there came a point in time when they realized, “I have something to say, and I want to make a wider impact.”
While there are tons of books out there on thought leadership and “what you need to do to build an audience and people who are doing it,” what most people fail to recognize is that it takes many moving parts to become a thought leader yourself. It starts with a brand foundation—who you are and what you’re here for—which needs to be built out and fully thought through.
Read the full article here!
Brands>Products Part II [A Checklist for Identifying the Difference]
In last week’s article, Brands>Products Part I, we highlighted the various reasons for why a brand’s foundation —who you are and what you’re here for—needs to be built out and fully thought through.
Building a brand the right way carves your path to becoming a successful thought leader, and while there is no perfect way to build a brand, this article can provide a list of the fundamentals you should be considering.
Read the full article here!
New Podcast Episodes
Katelin Kennedy: One Job Loss Away From Better Opportunities
Katelin Kennedy’s mission to make legal less intimidating and less painful began over 3 years ago.
“I was very productive as an associate. I wasn’t missing my hour quotas. There was no indication that I wasn’t doing a good job. I never expected that 10 days later they’d walk into my office and tell me they were terminating my employment and walked me out. They said, “Leave your stuff.”
Since then, she has helped over 100 entrepreneurs, startups, and growing businesses tackle legal challenges with a strategic, business-focused approach.
It was a complete shock when she was let go; a common narrative that rings especially true in pandemic times…
PS, she’s the best lawyer and makes it super easy for us!
Max Friedman: One Tweet Away from Being Mentored by Allen Gannett
Max Friedman is a good friend of mine. He also happens to be the CEO and Co-Founder of Givebutter, a modern fundraising platform powering online donations, campaigns, and events for more than 10,000 good causes.
For Max, it was the mentorship from Allen Gannett that completely changed his life, and helped him become the entrepreneur he is today.
With Allen’s help, Max learned everything from email etiquette to networking double-opt in intros. The connections he’s made has taught him the value in adopting a forward-looking mindset when thinking about the people that he surrounds himself with; and that has made all the difference…
Mitch Joel: One Book Away From a Squiggly Career
Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on commerce and innovation. He speaks frequently to diverse groups like Starbucks, Microsoft, Procter & Gamble, Twitter, and every organization and association in between, and is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
Like many, his path to entrepreneurship was about trying new and different things.
Mitch’s story is one that embraces “the squiggle” — a key word introduced throughout his work. His career never went from point A to point B — it was squiggly, zig-zagging from the bottom left to the top right. But if you look back, it all connects… and that’s what makes his story great.
Tom Worcester: Meet the New Members of the Family
After 14 months of prototypes, design stages, user interviews, creative development, studio photography, and daily stress about where the pandemic would turn next, my good friend, Tom Worcester built the technical products that improve individual’s experiences at events, on-the-go, and during your best adventures.
Check out his campaign here!
Morgan Ingram: #1 LinkedIn Top Sales Voice
Huge congratulations to one of our client’s and great friend, Morgan Ingram for being recognized as a LinkedIn Top Sales Voice (3 years in a row)!
Morgan coaches sales teams how to use modern-sales techniques that bolster pipeline, leverage social media, schedule net new accounts and cold call with confidence, and is also the host of the podcast and YouTube Channel called The SDR Chronicles, with more than 100 videos providing SDRs and sales reps with motivation, advice, and tactics for their sales journey.
With work featured in Forbes, Sales Hacker, the Hubspot blog, and the Harvard Business Review, Morgan’s daily content on sales, sales development, millennials and prospecting best practices will keep you on your toes.
See all LinkedIn Top Voices for 2020 here!
The Wharton School Club of DC: Your Path From Expert to Thought Leader
Thursday, Nov 19, 11:45 AM – 1:00 PM ET, I will be speaking to The Wharton School Club of DC on how to craft your pathway to belonging and greater success.
The roundtable discussion will discuss how to become a thought leader in today’s market by building your platform that sustains itself for the long haul.
Despite the current pandemic, we can still all achieve more and help others more and propel growth for clients and our businesses. Hope to see you there!
Sign up here!