Is Company Culture Overrated?

Welcome to BW Missions

Do you know those crazy business coaches who always preach about “establishing culture”? 

Well, I think they were right.

As our team has grown, I’ve had to do some catching up to properly support the infrastructure of our team.

I thought I was doing a decent job at establishing company culture. Of course, I knew there were areas I could improve: I have a short emotional fuse, can be quick to the punch, and it would probably help everyone if I stepped back, took off the punching gloves, and went gentler on the keyboard more often.

But it wasn’t until Ashley Merdinger joined our team that I realized what I had to do to truly establish a welcoming, friendly, open culture. She came from a company of 50+ people that had tight-knit bonds both inside and outside the office.

She shared how culture was a matter of intentional action, and she pointed out some of the examples I set. It led me to read a book called What You Do Is Who You Are by Ben Horowitz. (Thanks for the gift, Jason Belzer.)

One of the biggest lessons from Ashley and this book is this: values are only as good as the actions used to represent them. If you have good values, but don’t act on them, what good are they in the first place? 

We sent out a feedback survey to our internal team to see how they viewed our company culture. The results provided clarity for where we can improve and how we can raise retention.

To me, culture is like a glue. It creates trust among team members and gives people a way of doing things day in and day out. When done right, good habits are spread from the top down. When done poorly, bad habits are spread like wildfire. 

People look to those in charge for an example. This power is a great responsibility, and it should be used wisely–especially when creating the glue that keeps a company together.

Featured Mission: Lisa Hickey

We partnered with The Good Men Project as a content distributor (thanks, Leah Walsh) for our articles and podcasts and we couldn’t be more excited. We’re working closely with Lisa Hickey, CEO of Good Men Media, Inc. and publisher of The Good Men Project, a multimedia, cross-platform site that asks, “What does it mean to be a good man in the 21st century?” 

At its core, The Good Men Project is a social movement that sets out to challenge long-held notions of what manhood, men, and gender roles mean. The Good Men Project is a destination for thoughtful, insightful, and surprising stories that speak to modern men.

Before launching The Good Men Project, Lisa worked in advertising. Her experience in the industry is extensive; she’s worked as an art director, a copywriter, a creative director, and a CEO. She has won a host of regional, national, and international awards ranging from Cannes, MOMA, Clio, and The London Show for her work in advertising.

Read our first co-published article on how leaders can transition out of the COVID-19 pandemic.

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Full article here!

New Podcast Episodes

Amanda Jogia: One Lesson on Survival Away From Entrepreneurship

Amanda Jogia is the CEO of PrimeAlpha, a leading technology platform for connecting alternative asset managers and allocators based on both quantitative and qualitative factors.

Listen here!

Steve Distante: One Board Meeting Away From Building Out His Mission

Steve Distante is an Investment Banker, Impact Entrepreneur & Documentary Filmmaker. As a storyteller, he shares stories of Entrepreneurs who use their businesses to make a difference in the world to inspire, educate and celebrate fellow entrepreneurs for us all to consider our gift of entrepreneurship for good.

As Founder of Vanderbilt Financial Group, his commitment to environmental & social sustainability through Impact Investments embraces and prepares for the future by being responsible, purposeful, & impactful.

Listen here!

If you enjoyed the podcasts and want to leave a review, click here!


Distributing and Delivering a Great Message
with Bryan Wish and Robbie Crabtree

Join Bryan Wish and performative speaking expert Robbie Crabtree for a Clubhouse event on how to distribute and deliver impactful messages. 

Follow us on Instagram to receive a clubhouse link for this event!

When:Wednesday, April 16, 8 PM EST

What We’re Absorbing

Watch: Operation Varsity Blues: The College Admissions Scandal (Netflix)


Listen: How to Save a Planet

What are you absorbing? Let us know here!

The Pathfinder
Bryan Wish

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