At a work lunch during my junior year of college, I’ll never forget a response from my then-manager to one of my pitches. Instead of unpacking my idea and offering the personal insight I’d hoped for, this person told me I’d need approval from someone “two direct reports above.”
“What can one story do for one person? If we take the formula to impact one person, and scale it to hundreds of millions of people over and over again, then we will create societal and cultural change.”
I came to a hard realization in the fall of 2016: I had no idea how to build a successful startup. After 2.5 years of pouring myself into a dream to give people a voice and build an authentic community, I found myself cash-deprived and sharing an apartment unit in my friend’s room.
Building a community is fundamentally a give and take dynamic — on any platform. Just like in-person relationships, extend an offer before making an ask to make the best first impression when you connect online.
The following is my vivid vision for December 3, 2021. It is a detailed overview of what BW Missions will look like, feel like, and act three years out. We are building a media brand working with premier clients providing end to end marketing solutions.
Two content entrepreneurs who haven’t abandoned the reliable email model are Case Kenny, Founder of PRSUIT, and Alex Lieberman, Founder of Morning Brew. By utilizing email to build their platforms, they made sure that staying financially afloat isn’t governed by preference-based clicks or algorithms