Intentionality Gets You On The Right Path

Welcome to BW Missions Newsletter 15

In the summer of 2017, I was at a crossroads. I only had a few months left of leading a global entrepreneurship community and I didn’t know what was next. Should I go back to my startup? Should I get a more stable job? Should I commit to a Series A/B startup?

Even though they were top-of-mind, none of these felt right..

Instead, I asked myself, “What I am trying to do in 10 years and what skill sets will I need to get there?”

As I dove into the process at my Dad’s kitchen table (as the 23 year old still taking advantage of free dinners at home), I knew that in the long term, I wanted to lead organizations and mobilize movements around topics I cared passionately about.

To get there, I knew I needed to gain a better understanding of branding and marketing. I needed to learn how ideas spread by working directly under someone who had run a successful business. All of these lessons would teach me how to build a business from the ground up.

This led me to work directly under Allen and spreading The Creative Curve. Honestly, this meant getting my @$$ kicked for a year straight in the hardest way possible, but I came out on the other side with what felt like decades of experience. 

What if this same process applies to personal growth and relationships?

Recently, I’ve spent a lot of time thinking about this concept – for myself. 

Which areas of my personal life do I want to better develop? Given the unique way my mind works, how will these areas of growth serve me best, longterm?

This introspection feels daunting. I’ve spent so much time getting on the right path in my life with work, and putting down the infrastructure in place to support the company. Now, I finally have a couple hours every evening to breathe, think for myself, and contemplate what I care about outside of work?” And most importantly, why should I invest time in those areas?

Here are some loose ideas I’ve come up with that I want to learn:

  • A foreign language, paired with a trip to a country that speaks it as their native language [Argentina has always been top of mind- time to start taking some Spanish lessons!]
  • A musical instrument 
  • How to flamenco, salsa, or swing dance

I’m terrible at anything musical/language-oriented, but I hope developing these muscles can make me more well-rounded. 

Or if all of those ideas above fail, I’ll actually start reading the news and global headlines at 5 AM like my Dad has been telling me to do for years.

Ann Handley: Newsletter 15 Featured Mission

Ann is an incredible speaker and writer, and she has one of the best newsletters on the market. Each newsletter combs through thoughtful topics on life and features useful and well-curated resources. Her unique sense of quirkiness permeates every single one, and her innate way with words keeps you captivated and scrolling down the page.

Capturing readers’ attention the way Ann does so effortlessly is hard in the digital world, especially through a written medium compared to podcasts or YouTube videos. 

I’ve never met Ann in person, but I was drawn to her work upon discovery. A few email exchanges later, and I wanted to share her work with all of you. It’s so, so good.

One Helpful Suggestion:

  1. Subscribe to her awesome newsletter here!   You won’t be disappointed

I promise.

Resources: Newsletter 15

In Search of Belonging and Human Connection:
Why Standing Out Is The Best Way to Fit In

BW Missions is a brand that stands for belonging. Our mission is all about helping our clients’ messages truly stand out. After a deep dive on my life this summer with Rich Keller, he acutely noticed how spending my whole life trying to fit in has never worked out for me. When I finally went my own way, I began to thrive.

In my latest article on the blog, In Search of Belonging and Human Connection, I’ve actually have refuted research about social affiliation. This thought piece covers topics ranging from childhood development, Maslow’s hierarchy of needs, parenting, and why self-study should be the first course you take in high school.

Inspired by thoughtful writers like Adam Grant, this is my first research-driven take on belonging and human connection. I hppe you like it – and please let me know your thoughts!

Read it here!


Imagine a professional network as a high schooler you never had that spans across college and into the real world. That’s the essence of Goodwall, a social network gaining traction. They have launched a campaign for anyone anywhere to pitch ideas via 30 seconds vertical video to their 1 million+ member global audience to gain traction, visibility and support including from potential investors. They’re also hosting a “$1000 2019 Good Idea Award” to recognize and feature the most interesting and innovative idea pitched on Goodwall. 

Sign up here and I’ll introduce you to Omar Bawa and their team to set up your account.

Opportunities: Newsletter 15


Over the past year, we’ve grown very fast, yet still kept the wheels on tight. With that said, we are always looking to keep our eye out for good writers and digital street hustlers. Never hesitate to make an introduction to bryan@bryanwish.com. Yes, we have paid everyone for the past year.

No child labor! Needs are not imminent, but future-oriented.


Have you ever felt misunderstood for doing things a little more unconventionally than most? 

This disconnect can take its toll, hard, on the relationships with those who are closest to you. Being wired differently though has its own beauties too. I recently watched this documentary on Netflix and found it fascinating to watch the world’s most famous tech billionaire open up about those who influenced him and the audacious goals he’s still pursuing. And they have nothing to do with Microsoft. At 65 he hasn’t changed, he’s just started to think bigger with more resources.


As the period where we tend to make the boldest decisions and experience the most rapid growth, Meg Jay explains in her TED Talk how this is the most important decade of our life. I recently watched her talk a few weeks ago and it was incredibly reaffirming as I’ve been navigating my own life on the riskier side.


In his latest book, Range, David Epstein examines the world’s most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields—especially those that are complex and unpredictable—generalists, not specialists, are primed to excel. 

“Generalists often find their path late, and they juggle many interests rather than focusing on one. They’re also more creative, more agile, and able to make connections their more specialized peers can’t see.” 

Check out Nir Eyal’s video interview with the author while you’re at it! 

“Be interested and you instantly become more interesting.”

You know those people who can talk about anything yet also have a very clear passion for their career? Tunnel visioned to an extent, but also see the world around them? Whether it’s the latest sports event, politics, business, their favorite artists, or some weird quirky hobby that fascinates them, these people are the one’s I’ve always emulated. However, my friend Matt Gillick poetically told me the quote above – these people are just a little more curious and take an interest in others and things …

The Pathfinder
Catherine Kushan

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