fbpx

Tomás Pueyo

Informing decisions and rhetoric:

COVID-19

During the height of COVID-19, Tomás was receiving millions of views (link) around the coronavirus on his Medium platform.

Tomás was struggling to build social content effectively to drive distribution beyond long-form content on Medium

BW Missions built a strategy to take his long term articles and turn them into sticky posts on social that would be shared across his social platforms.

Over 2-3 months, BW Missions grew his existing online communities by tens of thousands (email + followers + readership circulation)

“I reached out to BW Missions in the middle of the pandemic, when my coronavirus articles had exploded to tens of millions of views and I had no time or expertise for anything but producing content and talking with the media.The BW Missions team jumped on board. Within a week, they took over my email list and added tens of thousands of subscribers. They also helped me on other social media platforms, which started growing overnight. They also adjusted the voice and tone of the content very quickly. I’m very particular about my content, and BW Missions was able to understand my feedback and immediately incorporate.  All of that while being a great and generous thought partner, able to adapt to a situation that was changing every day.”

Tomás Pueyo

Overview

During the height of the Coronavirus, Tomás Pueyo published a series of long-form articles on Medium making him an overnight sensation.

The viral attention of Tomás’ videos secured worldwide coverage on topics including business and politics best practices, traveling, social distancing, and the different decisions countries around the world were implementing during the pandemic.

Problem

During the height of COVID-19, Tomás was receiving millions of views around the coronavirus on his medium platform, but was struggling to build social content that would effectively drive distribution beyond long-form content on medium.

Strategy & Implementation

In a time sensitive manner, BW Missions put together a strategy to take Tomás’ long-term articles and turn them into sticky, viral posts on social media that would be shared across his social platforms. Tactfully, BW Missions took a delicate yet fervorous pace in fact-checking to stay abreast of current and updated COVID-19 details.

BW Missions built private groups on LI to inform, audiences that included top politicians and business leaders who were using his messaging to inform policy and rhetoric surrounding the Coronavirus.

In addition to written content, BW Missions created infographics to help communicate his messages in a unique, consistent, and easy to understand medium.

Results

Over 2-3 months, BW Missions grew his existing online communities by tens of thousands (email + followers + readership circulation).

Woking hand in hand with Tomás’ head PR practitioner, BW Missions helped to coordinate the release of his interviews with Anderson Cooper on CNN, as well as other pieces.

Work With Us
Copy link
Powered by Social Snap