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Brand Architecture

Approach

The bricks you lay today support the roof you stand under tomorrow. At BW Missions, we build brands through crafting pathways to belonging. Defining your identity allows you to define your brand and understand what you are giving away.

Just as humans need to come into themselves, brands also need a clear identity in order to build effective relationships with an audience for the long haul.

Hear from our master brand architect, Rich Keller, a.k.a. “The Catalyst,” on everything branding. Rich has 25+ years experience crafting identities for, and snacking on, some of the worlds most iconic brands such as Godiva, Chips Ahoy!, and Planters.

Your Foundation

Defining your identity allows you to define your brand and understand what you are giving away; it is your brand foundation.

Defining Value

Products are functional, but brands are emotional. When people work with us at BW Missions we are giving them a path forward they couldn’t go on their own.

Sharing Value

Brands win when they “show” instead of “tell” by letting their core value lead the way. We help you share your value by building a network of similar individuals and communities.

Building Your Brand From A to Z

  • Defining Your Purpose
  • Framing Your Enemy
  • Identifying the Problem Your Venture is Solving
  • Crafting the Promise Your Venture will Deliver
  • Crafting the Brand Identity you will Build Your Venture Around… in One Word


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